Founded in 1955, Deportes La Serena team is currently 10th in the Chilean Primera Division. The team is the second South American deal by Betano, following last year’s sponsorship of the Brazilian Campeonato Brasileiro.
The operator will work with the club on a range of initiatives aimed at raising awareness of the Betano brand in Chile.
Kaizen chief marketing officer, Panos Konstantopoulos, commented:
“After our first presence in Latin America, expanding to Chile was the right option for Betano and thus strengthening our presence in the region,”
“This sponsorship clearly highlights our strong commitment to the Chilean market, we are determined to continue demonstrating it through our sustained support of Chilean sports and society.”
Deportes La Serena president Cristian Contador added: “We are happy that a leading global brand trusts the club, which shows that we are on the right track.”
Deportes La Serena president Cristian Contador added:
“We are happy that a leading global brand trusts the club, which shows that we are on the right track.”
Betano sponsored clubs
Betano has sponsorship deals with teams from different sports around the world.. In football, Kaizen, via both the Betano and Stoiximan brands, also sponsors Fluminense and Atlético Mineiro in Brazil, Olympiacos and PAOK Salónica in Greece, FCSB and Univ. Craiova in Romania and Apoel, Omonia, Apollon Limassol and Pafos FC in Cyprus.
Last month, Betano has been named as the new betting sponsor for Portuguese footballing giants FC Porto. The operator also has a partnership with Sporting de Lisboa.