Betpoint, a company that specializes in the online casino industry, has rebranded its business identity to PressEnter Group.
Founded back in 2018, the Betpoint Group team now called the PressEnter Group, believes that now is a perfect time for a new corporate identity that matches its ambitions to become an industry power player.
The change of brand to the PressEnter Group marks the beginning of a new chapter for the company, which has grown at a rapid pace in recent years. Betpoint has gone from a single-brand operator to a large company that operates six online casino assets with a workforce that has quadrupled in the past year.
PressEnter Group will take the strong foundations created by the Betpoint Group and use it to launch new brands, enter new markets and expand its product offering into new verticals starting with its first online sportsbook set for launch shortly. It also plans to drive growth through M&A activity.
PressEnter Group will take the solid foundations created by Betpoint Group and use them to launch new brands, enter new markets and expand its product offering into new vertical markets, starting with its first online sportsbook due for release soon. PressEnter Group also plans to drive growth through M&A activities.
Lahcene Merzoug, CEO of PressEnter Group, commented:
“I am delighted to unveil our new brand identity which aligns perfectly with our ambitions to become a tier one operator of online casino and sportsbook brands in the industry.
“We see this fast-moving business as being a mix of technology, entertainment and igaming which the PressEnter name and branding captures. It is modern, dynamic and agile – these are qualities that we have built into our culture and the products we operate.
“This is a hugely exciting time for the business, and it promises to be an incredible journey. To be a part of it, all you have to do is PressEnter.”
Paul Collins is a freelance journalist from Newport, Wales. Paul has worked within the Gaming Industry since 2009. Paul focuses mainly on sports but also covers regulatory and compliance news pieces.