Greentube, the interactive division of Novomatic, has acquired Italian developer Capecod Solutions. The amount of the acquisition was undisclosed.
The acquisition of the Italian developer, which has been part of Novomatic Italian group since 2017, will increase Greentube’s Italian game portfolio and also add the first aggregator pole within its online offering.
Greentube plans to strengthen its presence in Italy with this acquisition. It will also allow Greentube to enhance the Novomatic Group’s omni-channel strategy as the Capecod’s games development capabilities will be made available to Novomatic Italia’s land-based clients in the AWP segment, becoming part of the NovoElsy AWP games portfolio.
The acquisition also means that Novomatic Italia’s conversions of popular AWP titles will be supplied to Capecod. The purpose of the cross-selling strategy is to provide a continuous output of new games produced to the highest standards in terms of performance and compliance, for both online and AWP customers.
The deal also means that Novomatic Italia’s coversions of popular AWP titles will be supplied to Capecod. The purpose of the cross-selling strategy is to provide a continuous output of new games produced to the highest standards in terms of performance and compliance, for both online and AWP customers.
Greentube chief financial officer, Michael Bauer said.:
“This acquisition ticks all the boxes, strengthening our hand in Italy across both online and land-based sectors”
“We have seen over the last few years how successful Capecod has been in developing games that resonate with players in Italy and in bringing the expertise of such a well-regarded company under the Greentube umbrella, we envisage all parties going from strength to strength in offering products to the widest audience. Additionally, our goal is to boost Capecod’s performance by offering their top titles in other markets as well.”
Novomatic Italia chief executive, Markus Buechele, commented:
“It is an honour to be able to bring all of the know-how and experience gained in recent years through working with the renowned software house Capecod to the whole Novomatic AG Group.
“The acquisition is proof of the good work that has been achieved and the importance of investing continuously in technology and human resources. Moreover, it also enables us to give our Group an even stronger international focus, presenting ourselves to our customers synergistically while relying on the best products available on the market.”
Last month, Greentube started its gaming catalog in the Netherlands through a partnership with Holland Casino. Greentube also recently signed a major agreement with Golden Nugget Online Gaming in New Jersey.
Paul Collins is a freelance journalist from Newport, Wales. Paul has worked within the Gaming Industry since 2009. Paul focuses mainly on sports but also covers regulatory and compliance news pieces.