LeoVegas har entered into an agreement with Caesars Entertainment to launch the LeoVegas brand in New Jersey, USA. LeoVegas will launch using it’s proprietary technical platform ’Rhino’ to ensure a world-class gaming experience. The State of New Jersey will mark the company’s first establishment in the USA, with more states surely to follow.
In pace with expectations that the American market will become the world’s largest regulated gaming market, LeoVegas is now establishing operations in the USA through a partnership with Caesars Entertainment which will enable market access. The company expects to be able to accept its first US customers during the first half of 2022.
As part of the process of launching LeoVegas in the USA, the company’s platform will certified by the regulatory authorities in New Jersey.
Gustaf Hagman, Group CEO LeoVegas, said: “We are proud to finally be able to share our plans to establish ourselves in the USA. We think the time and partner are right to launch ‘The King of Casino’ in the USA. The American market has immense growth potential, and players are just now discovering online gaming. In the USA, too, we will focus on what we are best at – offering an innovative, world-class gaming experience directly in mobile phones. Establishing ourselves with our proprietary platform is a strategic decision, and we know from other markets that having full control over our technology is a key competitive advantage.”
Gilbert Fletcher is an ex financial journalist from Cambridgeshire, England. Gilbert worked with several leading financial publications before joining Gaming Industry Media.