NBA legend Michael Jordan has signed an agreement with sports technology company Sportradar as Special Advisor. The former player played practically his entire career with the Chicago Bulls, where he was six times champion of the biggest basketball league on the planet.
Jordan will play an important role within the planning context, providing Sportradar with strategic guidance and advice. The NBA star legend will also help with key business initiatives such as product development and marketing activities.
The basketball legend was already related to the company before signing an official agreement. He was a regular and important investor in Sportradar, followed by Mark Cuban and a few other successful executives in the sports world.
Jordan will be directly involved with the Board of Directors, under the responsibility of CEO and founder Carsten Koerl, in his advisory role.
Jordan commented: “I invested in Sportradar years ago because I believed in the vision and passion that Carsten and the rest of the team had for transforming the sports technology industry. I look forward to having a formal role in the company when its next chapter begins”
Michael Jordan global influence
Sportradar announced that it intends to use Jordan’s popularity and “experience in establishing impactful business partnerships” in the sports industry to reach new heights.
The Global CEO of Sportradar, Carsten Koerl said:
“As one of the first investors in Sportradar, Michael Jordan saw the potential of our company. We are excited to now leverage his entrepreneurial prowess and business acumen as we develop the next wave of solutions and offerings that will maximize engagement across all sports ”
“In recent years, the worlds of fandom, sports betting and media have converged, and through his achievements on the court and on the board, Michael finds himself at the intersection of these industries,” said Carsten Koerl, Sportradar’s global CEO.
Sportradar has relationships with some sports industry giants such as the NBA, National Hockey League (NHL), Major League Baseball (MLB), NASCAR and the Baltimore Ravens and New York Jets of the National Football League (NFL) and others sports betting companies.
“Michael Jordan is not only one of the most iconic sports figures of all time, but he is a legendary leader who believes in Sportradar’s mission to increase fan engagement through our fully integrated technology and services platform,” he added. Jeffery Yabuki, Chairman of the Board of Sportradar and Global Board. “We are excited to have Michael contribute to Sportradar’s business efforts in the future,” he concluded.
“Not only is Michael Jordan one of the most iconic sports figures of all time but he is a legendary leader who believes in Sportradar’s mission to enhance fan engagement through our fully integrated technology and services platform,” Sportradar chairman of the global board of directors Jeffery Yabuki said.
“We are thrilled to have Michael contribute to Sportradar’s business efforts moving forward.”, he added.
Sportradar is a global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. Headquartered in St. Gallen, Switzerland, Sportradar contributes to the fight against sports fraud, values the integrity of the game, and offers its customers a complete database with detailed information about the main sports leagues in the world. The company’s activities include services provided to bookmakers, football federations around the world, and media companies in 80 countries.