Baltic sports betting provider Olybet has signed an agreement with Seria A Italian football team ACF Fiorentina.
The partnership between Olybet and ACF Fiorentina aims to further strengthen the sports betting brand’s exposure in European football.
The sports betting platform will gain exposure at the Artemio Franchi Stadium, OlyBet and OlyBetTV brands will be visible on the sideline LEDs in Europe and at its stadium. It will be transmitted via digital overlay technology for content geolocation.
The partnership agreement with Olybet will provide the Serie A team with new and unique opportunities to engage with its domestic fans and fans of the sport throughout Europe via content and promotions on the brand’s platform.
Olympic Entertainment and OlyBet Chairman and CEO, Corey Plummer, said:
“We are very excited to begin this partnership with Fiorentina, its leadership, its players and most importantly, the fans. Fiorentina has a long tradition and strong ambitions for the future. A multiverse of sports entertainment and news, competitions and live events will be accessible globally through the OlyBet.TV platform. This is a great partnership.”
“A multiverse of sports entertainment and news, competitions and live events will be accessible globally through the OlyBet.TV platform. This is a great partnership.”
Joe Barone, Fiorentina’s Director, commented:
“We are delighted to welcome OlyBet to the Viola family and we are very pleased with this new regional partnership which confirms Fiorentina’s global growth in high potential markets like this one.
“I am convinced that the partnership will allow both brands to further develop their commercial strategy at an international level.”
About Olybet
OlyBet is a provider of online poker, sports betting and casino games, operating in the Baltics and Finland. The provider is the online brand of the casino operator Olympic Entertainment Group.
The operator continues its international development in sponsoring other major league sports such as this year’s collaboration with the National Hockey League (NHL). In June, Olybet’s has signed a deal with the NHL to allow the professional hockey league to utilize Olybet’s presence at various establishments in Estonia, Latvia, and Lithuania.
Gilbert Fletcher is an ex financial journalist from Cambridgeshire, England. Gilbert worked with several leading financial publications before joining Gaming Industry Media.