Trustly is one of the largest payment providers in the world of igaming, and there’s a reason for that. You’ve maybe seen Trustly’s name pop up every time there’s a discussion revolving around PnP (Pay N’ Play) casinos. Trustly’s API that works with most of the European biggest banks has made it very easy for players (and operators) to register new accounts with just their online banking credentials.
As said per inside sources, Trustly’s year of 2021 will be one to remember. Trustly is publicly stated that they are aiming to accelerate rapid growth outside of their European markets, which they dominate already.
The company was founded in 2008 in Sweden, under the name of Glue Finance. Al though revenues were well over expectation essentially from the start, it was not until the arrival of the Pay N Play-feature in 2016 when the almost outrageous growth started.
Trustly & West Ham – match made in heaven?
One of the biggest moves Trustly has made in the last decade or so, is a multi-year deal with Premier League side West Ham. Trustly will be a highly visible brand on West Ham’s digital channels over the coming years, which should definitely benefit both parties involved.
What Trustly likes to call “open banking” is a relatively unknown term for the people living in the UK, but that is about to change very soon.
Next stop, U. S and A?
Trustly will also aim to conquer the markets in the US, which would be a huge step for its business operations. Having the concept of “open banking” work in the heavily regulated banking sector of North America, this will be by far the most difficult market Trustly tries to dominate in the next 5 to 10 years. Nothing’s been said yet, but one of their key focus points of NA markets could include Trustly & Cryptocurrencies as well.