HappyBet to become AC Milan’s Official Betting Partner In Germany And Austria.
AC Milan has announced a partnership with HappyBet, the betting operator part of the Snaitech group, one of the leading concessionaries in Italy in the gaming and betting sectors. AC Milan has similar regional deals in place with a number of other gambling operators.
With this partnership, HappyBet will become the new Official Betting Partner of the Rossoneri in Germany and Austria.
The new partnership paves the way for a number of exclusive initiatives that will be launched throughout the season with the aim to promote the HappyBet brand to the large AC Milan fanbase in Germany and Austria. The sponsorship deal between AC Milan and HappyBet was finalized before the match between the Rossenari team and the Real Madrid CF, which took place in Klagenfurt, Austria, on the 8th of August.
HappyBet was acquired by the Playtech Group in 2017, a leading gaming company operating in 24 different countries that also controls Snaitech since 2018. The HappyBet brand is a synonym for reliability and expertise in the German and Austrian markets when it comes to the gaming sector.