Sports betting and online gaming platform Betway has signed a multi-year partnership with the Ligue 2 Toulouse FC franchise team.
As a result of this agreement, Betway will have its brand exposed around the Toulouse Stadium on LED signs and panels, giving the brand visibility in French football.
Betway and Toulouse FC intend to provide exclusive social media and digital content throughout their partnership. The Betway logo will also be present on the players’ kit until at least the end of the 2024 football season.
Anthony Werkman, CEO of Betway, commented:
“Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, we’re very proud to be announcing our first partnership in France, as we’ve signed a multi-year agreement with Toulouse FC.
“The club has a great history and have ambitions to get back into Ligue 1 and we look forward to supporting them on their journey.”
Brice Maurin, Head of Marketing at Betway in France, said:
“It’s with great privilege that we can announce our first sponsorship in France, after working to establish the Betway brand in the country for the past 12 months.
“Joining our fantastic global portfolio of sponsorships is a superb Toulouse side that have fantastic ambitions to get back into Ligue 1 and to re-establish themselves in France’s top tier football division.”
Olivier Jaubert, General Manager at Toulouse Football Club, said:
“We are very pleased and proud to have such an important player of the global betting industry being associated as a Major sponsor to Toulouse Football Club.
“This is a key milestone that Betway joins us on a multi-year agreement to support the growth of the club and be part of our ambitious journey.
“We are also very proud to be the first club chosen by Betway in France and we will work closely with them to offer the best activation and implementation of this partnership especially to all our fans.”
Gilbert Fletcher is an ex financial journalist from Cambridgeshire, England. Gilbert worked with several leading financial publications before joining Gaming Industry Media.