LeoVegas with another great business acquisition
One of the biggest powerhouses in igaming has made yet another brilliant business acquisition. Recent news tells that LeoVegas has made a deal with Betclic group, to purchase Expekt, a sports betting brand. The rumoured deal was worth around 5 million euros – what a bargain!
For those who don’t recognize Expekt, it was once an extremely well known brand for the Nordic markets. Especially Finns played a lot in Expekt, but that brand has since declined, due to the vast offering of higher quality (and better branded) sports betting sites.
If you look at this from LeoVega’s perspective, you can’t but to think how insanely cheap this business acquisition was! We’re sure that in the right hands, Expekt will once again be a contender, and it can start bringing back it’s old customer base.
Good news for Swedish players as well
It wasn’t only the Finns that made Expekt popular, a lot of the work belonged to Swedish players as well. Expekt and its bright orange colours was well known within the Swedish gaming community.
“For those of us who grew up with online gambling in Sweden, Expekt is undeniably one of the pioneers in sports betting”
-Gustaf Hagman, CEO & Co-Founder, LeoVegas
So if you are from Sweden, you have every right to get excited. LeoVegas is very well known of it’s mobile products, which we believe will be the main focus point for Expekt as well.
A good year for LeoVegas
Despite the global pandemic, like many other igaming companies, LeoVegas also managed to pull of some decent YoY results. Based on their reports, LeoVegas managed to grow a whopping 103,2% (when comparing year on year). Leovegas managed to pull home a record breaking revenue of 387 million euros (€) on 2020.
Arthur Dean is an ex Poker Player from JoBurg, South Africa who’s Poker Strategy books has been translated to over 6 languages.