LeoVentures announced today that they are starting their own Game Studio in the efforts to create bespoke games for the whole group including LeoVegas, Pixel.Bet, LiveCasino and other brands.
“This gives us opportunities in terms of creating unique content, unique mechanics and tailor games that we can present to our customers, which is in line with the greatest gaming experience which is a true DNA component for Leovegas.” says Mattias Wedar, CPTO at LeoVegas
Leovegas has in the past worked with strategic partners to utilise the Leovegas branding to create bespoke and exclusive content, but this is something else as they plan to take things one step further.
The idea is to create both unique content using the LeoVegas branding but also creating content that can be B2B, the strategic plan is to make as good games and content as possible to create new revenue flows for LeoVegas.
Director of Casino, James Ford adds: “This is the start of a new long journey for Leovegas Group, so please keep your eyes peeled for future developments from the Blue Guru Games Team.”
The new Game Studio will be known as Blue Guru Games and its CEO will be Andrew Braithwaite, a senior Casino Expert with over 15 years of experience in the Industry.
Gilbert Fletcher is an ex financial journalist from Cambridgeshire, England. Gilbert worked with several leading financial publications before joining Gaming Industry Media.