Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, has announced the acquisition of leading Brazilian media company Grupo SuperPoker which provides a suite of online poker websites, social media pages, and online streaming services, producing an extensive library of high-quality video and editorial content for poker fans in Brazil.
SuperPoker is the official Portuguese language streaming platform for the Brazilian Series of Poker (“BSOP”), European Poker Tour, Pokerstars Players Championship, World Series of Poker – Brazil Circuit, and the Pan-American Poker Tour (“PAPT”). The acquisition will add a team of over 15 experienced sales and gaming-related content experts based in São Paulo city, in Brazil.
Playmaker acquired 100% of Spkr Midias E Eventos Ltda. and Editora Flop Ltda for an aggregate consideration of up to US$4.25 million. The purchase price consideration consisted of a payment of US$1.75 million in cash, the issuance of US$1.5 million of Playmaker common shares at the Canadian dollar equivalent of CAD$0.68 per Playmaker Share and up to a maximum of US$1.0 million in the form of an earn-out, payable to the sellers upon SuperPoker achieving certain revenue targets over the two-year period following closing. In addition, the sellers are eligible to receive a commission bonus based on sales that exceed US$0.8 million.
Playmaker CEO. Jordan Gnat, commented:
“Poker players are sports fans and sports fans are poker players,”
“Playmaker is building an ecosystem of engaged fans and this overlap provides our fans with additional content to enjoy, and provides our betting and advertising clients with another avenue to reach their target audiences. Brazil is a key market for us and we will continue to focus on it.
“I am also thrilled to welcome Igor Trafane [SuperPoker Founder and CEO] to the Playmaker family,”
“Igor’s influential presence in the Latin American market is unmatched and he will be a tremendous complement to our business in the region.”
Igor Trafane founded SuperPoker and has several poker and gambling-related assets in Brazil, including H2 Club, BSOP, PAPT and Flush Tour. With great influence in the poker industry in Brazil, he was the founder and first president of the National Poker Federation of Brazil, and is the current president of the Pan American Poker Confederation. Mr. Trafane will continue to work with the Futbol Sites team to support and increase his presence in the Brazilian market.
About Playmaker
Playmaker is a digital sports media company that lives at the intersection of sports, betting, media and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams and advertisers
Gilbert Fletcher is an ex financial journalist from Cambridgeshire, England. Gilbert worked with several leading financial publications before joining Gaming Industry Media.