Relax Gaming has announced its latest landmark deal having partnered with PokerStars brand, the leading global betting, gaming, and entertainment.
PokerStars will be able to choose from over 50 content developers, all accessible through Relax Gaming’s dedicated platform. The agreement will give the operator’s players access to a catalogue of famous iGaming titles such as Temple Tumble, Iron Bank, and the hugely popular Money Train 2.
The deal will also significantly increase Relax’s exposure in key European jurisdictions, with Spain and Italy identified as high-priority markets as the supplier seeks to continue expanding its presence.
Commenting on the deal, Daniel Eskola CCO of Relax Gaming said that the new partnership will provide greater visibility to the company. He also highlighted that this agreement will help accelerate market expansion and it’s in line with the company’s ambitious strategy for the year. He added:
“It’s always a pleasure to partner with the world’s leading online brands that are making a huge impact in the market through innovation and a quality offering.
“PokerStars is an operator with enormous status and reach. I’m sure the addition of our extensive portfolio will only benefit that further as they continue to expand and differentiate themselves from the competition.”
Awards and Expansion
Relax received a record-breaking 16 nominations across the EGR B2B Awards and the CasinoBeats Developer awards in 2021 as well as taking home “Casino Content Supplier” at the EGR Nordics Awards in February.
Relax Gaming has become one of the industry’s leading aggregators providing more than 2,000 online casino games with a varied library of content from hand-picked third-party studios via its partnership programmes. Currently, the company has offices in Finland, Estonia, Gibraltar, Malta, and Serbia,
The company has secured a series of strategic partnership deals including a B2C agreement with established local online sports betting operator, FavBet Online, expanding its footprint in the Romanian market. And its new alliance with Danske Spil A/S brand, Tivoli, further expanding its presence in Denmark’s iGaming space.
Paul Collins is a freelance journalist from Newport, Wales. Paul has worked within the Gaming Industry since 2009. Paul focuses mainly on sports but also covers regulatory and compliance news pieces.