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São Paulo FC announces record sponsorship with Sportsbet.io

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Sportsbet.io, a Bitcoin Sportsbook, has announced a new master agreement with Brazilian soccer club São Paulo FC as part of its global expansion. The partnership between São Paulo FC and the betting platform signed this Friday (9) will last four years, from now until 2024.

The debut of the new sponsor on the Tricolor shirt is already happening this Saturday (10), in the match against Bahia, at 7 pm, at Morumbi stadium, for the Brazilian Championship. This Friday (9) an official presentation was held at the São Paulo stadium with the presence of distinguished life counselors, followed by a press conference, broadcast live by SPFCtv, São Paulo’s official YouTube channel.

The sponsorship deal should help the sports betting operator gain traction in Brazil’s booming gambling market São Paulo FC already has club connections in place through World Cup winner and São Paulo idol Denílson, who has served as an ambassador for Sportsbet.io since 2018. In addition, Sportsbet.io has also been one of Flamengo’s sponsors since 2019, adding numerous co-production projects from both parties.

Denilson also showed his excitement with the new project.

“For my part, I can say that the expectation is the best possible. I’ve been with Sportsbet.io for 3 years and I know their seriousness and competence to deal with what lies ahead. For me, it will be an honor to build this bridge and play together with the fans that I always liked and that always hugged me”, he declared.

As per the newly extended sponsorship agreement, Sportsbet.io will stamp its brand on the front of the São Paulo uniform, the betting operator will also be highlighted on the back of the shirt, above the number of athletes. In addition to stamping the brand on the back of the women’s team and the basketball team.

São Paulo’s Marketing Executive Director, Eduardo Toni, commented:

“It is with great joy that São Paulo Futebol Clube starts this journey with Sportsbet.io, a company with expertise in the international football market,” noted São Paulo’s Marketing Executive Director, Eduardo Toni.

“This agreement symbolises our incessant work since the beginning of this administration to enhance our brand. Even under the suspicion of a few about the paths to irreversible professionalisation, we were aware of the weight and tradition of our history. May it be another victory in this trajectory.”

Justin Le Brocque, Head of Marketing at Sportsbet.io, remarked: “São Paulo is one of those few clubs in Brazilian football that you don’t need to contextualise when talking about it in any corner of the planet.

“Creating a partnership with an institution of this size and representativeness means a big step for Sportsbet.io in our clear objective of always providing the best for our customers, especially in Brazil.

“We are sure that both sides will gain a lot from this exchange of experiences, and I am also convinced that the São Paulo fans will come ‘to play together’ with us.”

About Sportsbet.io

Sportsbet.io is one of the world’s first and only bitcoin betting sites. The Sportsbook is owned and operated by mBet Solutions NV (Schout Bij Nacht Doormanweg 40, P.O. Box 4745, Curaçao). It is licensed and regulated by the Government of Curaçao under the gaming license 1668/JAZ. Some payment methods are handled by its wholly owned subsidiary, mProcessing Solutions Ltd, Cyprus (Menandrou 4, 1066, Nicosia, Cyprus).

Globally, Sportsbet.io also stamps its brand on the Southampton shirt, in addition to being a partner of the Arsenal team. The betting operator is also present at CS:GO, through the naming rights of Imperial Sportsbet.