Stanleybet has selected Fast Track CRM to increase player engagement in its online portfolio. The operator was looking for a partner that would enable it to implement smarter retention strategies and provide certain insights into player behavior.
The Stanleybet Group was also looking for a specific iGaming solution to deal with segmentation related to player gameplay and betting behavior, with a view to improving their strategies.
Fast Track CRM provides tools to achieve automation, real-time engagement and personalization, and also helps to reduce the operator’s manual workload.
Joris Petllion, Director of Online at Stanleybet Group, said:
“We have been operating online for just over a decade and feel it’s time to revamp our engagement strategy, and really show our players everything we have to offer. Fast Track is the perfect partner for this next phase in our online journey, and can provide a solution to all the challenges we are facing in scaling our communications and rewards.”
Simon Lidzén, Co-Founder and CEO of Fast Track, added:
“Working with a brand like Stanleybet Group, which is a household name and has a long history in the industry, is a privilege. We hope to take all that history and power in their brand, and enable them to work in a smart and scalable way to delight their online player base.”
About Stanleybet Group
Established in Belfast, Northern Ireland, Stanleybet Group has over 60 years of experience, and they are currently among the largest operators in Europe in the Gaming sector. It is present in Belgium, Cyprus, Denmark, Italy, Malta, and United Kingdom where the Company operates in B2C market with a total of over 2,000 branches and 3,000 employees and collaborators. The Group is also present in Croatia, Germany, Nigeria, and Romania, with its B2B brand, Magellan Robotech, the division that creates customized, tailored products and services for the Gaming industry.